About Us

Who Are We

Leading Automotive and Consumer Electronics Solutions Supplier & Developer.

Highest commitment to Quality, Performance & Customer Service.

New Zealand Head Office located in Wiri, Auckland.

What We Do

Distribute Leading Brands & Develop Best in Class Products for:

• Major Retailers, Specialist Chains, Independent Stores

• Trade, Fleet and OE Accounts

How We Do It

We drive results though a team of dedicated experts across:

• Marketing, Sales & Account Management

• Product Engineering & Development

Supported by an ISO9001/ISO14001 Certified Organisation.

Why We Do It

We love the categories we operate in, we are passionate & successful.

We value our global brand partners and retail channel partners.

We are industry experts and value industry knowledge.

Who are we

Leading Automotive and Consumer Electronics Solutions Supplier & Developer. Highest commitment to Quality, Performance & Customer Service. New Zealand Head Office located in Penrose, Auckland.

What we do

Distribute Leading Brands & Develop Best in Class Products for: • Major Retailers, Specialist Chains, Independent Stores • Trade, Fleet and OE Accounts

How we do it

We drive results though a team of dedicated experts across: • Marketing, Sales & Account Management • Product Engineering & Development Supported by an ISO9001/ISO14001 Certified Organisation.

Why we do it

We love the categories we operate in, we are passionate & successful. We value our global brand partners and retail channel partners. We are industry experts and value industry knowledge.

Directed has over 20 years’ experience in the development and distribution of products and solutions within the Mobile Electronics and Consumer Electronics’ segments across New Zealand.

Operating from 3 main divisions; OEM, Telematics & Retail, we partner with leading global brands to bring product to market across leading National Retailers, Specialist Chains, Independent Stores, plus an extensive network of trade and OEM customers.

With our New Zealand Head Office & Distribution Centre located in Wiri, Auckland, Directed has representation across all areas of New Zealand, plus the additional support from our Australian Head Office and warehousing infrastructure.

Leading Global Distributor,
Trusted Brand Partner,
Respected Supplier to Retailers.

To learn more on How Directed bring products to the market, check out our marketing section here

Three separate divisions servicing Retail, Mass Merchants, Trade, Fleets, Commercial & OEM Customers. Directed has solutions for a wide range of customer requirements.

OEM/ODM Product Design & Integrated Solutions Provider.

Unique Local Design, Manufacture & World Class Innovation.

Leader in Telematics Solutions

To learn more on Why Directed is the leader in Telematics Solutions, check out our Telematics section here

At Directed New Zealand, we pride ourselves on our dynamic team, understanding the needs of all of our brand and retail partners, to deliver the best possible outcomes in each of the market segments we operate in.

We proudly invest in our people, our systems, our brands and our customers to
stay ahead of our competitors, delivering a competitive advantage unmatched in our industry.

Steve Siolis – CEO Directed Australia & New Zealand